Regardless of which industry your company is in, having a well-functioning mobile app is nowadays practically a must. It’s no different when it comes to the gambling sector – casino app development should be one of the most important aspects of growing your business. What makes it such a crucial part of developing your gambling offering, and how to approach online casino app development in the proper way?
Casino app development: why do you need an application?
The answer to this question is simple – having an application can massively boost your customer reach and visibility, thus impacting your revenue in a major way. The statistics are clear: as much as 60% of online traffic comes from mobile devices, and in many parts of the world, it’s in fact the primary way to access the Web. In order to reach this enormous base of customers, you need to cater not only to people using traditional desktop browsers, but also to those who prefer surfing from their phone.
If you’re thinking of launching your gambling offering online – which you definitely should – it should actually be simple enough to combine it with online casino app development. Due to the rising popularity of technologies bridging the gap between desktop and mobile solutions, the differences between apps and websites keep getting smaller and smaller. It’s a boon both to users and to business owners – you can effectively scale your mobile development budget down, as a lot of work on the website will carry over to the smartphone version of your online casino. In fact, it’s entirely possible to create just one solution for several platforms, combining a website with an Android app and an iOS app.
If you want to reach your customers, and provide them with the best experience possible, there’s no escaping casino app development. A website can still be your main point of focus, but you should certainly offer an app as well – to combine cost – effectiveness with usability, it’s a good idea to use technologies that can be deployed in both the browser version and the mobile version.
Casino game app development vs. casino app development
While casino game app development is often combined with actual casino app development, there are a few differences in the approach to those processes. Most importantly, designing a casino app will require a major focus on security and payment processing – those are two of the most crucial parts of a trusted, well-functioning online casino. Games can, however, be developed somewhat separately, but you need to keep in mind that providing proper integration with the main parts of the application is essential. Ideally, the same firm would provide every aspect of your app, so everything fits together in a smooth and seamless way.
Casino app development firm – how to choose the right one?
If you’re wondering whether to hire your own IT team to take care of the app, or to outsource the whole task to another company, the answer is usually very much in favor of the second option. The main reason is lower costs – decent IT professionals can get pretty expensive. To develop the app quickly and with all the necessary features, you’d need a team of at least a couple of developers, not mentioning the hardware costs. Meanwhile, an external company has everything available right away, and can support your project for a noticeably lower price than your company doing everything on its own.
In any case, outsourcing the app development will require a good selection process to pick the right partner for your company. Which casino app development sites are worth looking at? How to choose the right casino app development firm? Here are a couple of things to take into account.
- Previous projects – they are pretty much the ideal indicator if the firm will be able to manage your needs. A portfolio on the company’s website is a must; after finding the options available to you, take a moment to look through their finished projects.
- Certifications – in many areas of the IT space, including casino app development, industry certificates are one of the best ways to prove a company’s expertise and experience in providing good solutions for their clients. When it comes to casinos, security is of essence, so you should primarily look out for any cybersec-related certifications.
- Communication – when developing any software solution, it’s vital that both sides have proper access to any current updates. Before making your final decision, verify if your partner of choice responds to your queries in a sufficiently quick and professional way.
How to save costs on online casino app development?
A casino app development firm, despite costing less than making an equivalent solution in-house, can get pretty expensive. How to reduce project costs? One important thing to keep in mind is to be clear about your expectations from the get-go – the further into the implementation you get, the harder and more expensive it is to change major aspects of how the solution is functioning. You should also avoid too complicated UI elements: simplicity will not only make it easier for your users to actually use the app, but also help you reduce costs due to a smaller amount of work needing to be done.
Another important aspect is the number and complexity of features in your casino app. Development can take a long time when there are very specific solutions needed – it’s good to stick to the basics, especially when starting your project. After you’ve gathered a decent user base and secured revenue streams, you can proceed with expanding the functionality of your application. Remember that a casino app is just a part of your strategy to get clients. You should for example also create a gambling website.
White-label casino app development
A major part of developing your casino website or app is making sure that you pass the necessary regulatory requirements. Those can get complicated very quickly – making sure that all the paperwork is in order can even take longer than actual development itself. Is there a way to shorten that process? Indeed – you can use an approach called white-label casino app development. How does it work? It’s very simple: you just order a ready-made software package, including any license-related solutions, and then put on your final touches to start your online gambling business. You can count on massively decreasing costs that way, as well as opening your website and app to clients much faster